When you think of summertime, what comes to mind? Is it lounging by the pool, family vacations, or summer blockbuster movies? For those of us at Stereo East Home Theater, summertime signifies the arrival of new Sony TVs! For the 2021 year, Sony is launching over two dozen new models, most of which are loaded with new technology. And for the first time, Sony is offering an incredible 100” 4K LED TV in the X92J series. For those of you looking for more conventional screen sizes, we predict the Sony X90J series will be this year’s most popular option.
Sony’s First X92J Ultra-Large 100" 4K LED TV
Introducing Sony’s Bravia Cognitive Processor XR
The most important update in many of this year’s Sony 4K TVs is the brand new Cognitive Processor XR™. As you’d imagine, a TV’s processor is the driving force behind creating a lifelike, realistic picture. The Cognitive Processor XR is responsible for everything from deep blacks to high-peak brightness to natural-looking colors. But how does this new processor chip work? This revolutionary and aptly-named technology analyzes every frame of an image and simultaneously processes its elements in a way that mimics how the human brain sees and responds to visuals.
Sony’s Revolutionary New Cognitive Processor XR Technology
Specifically, the Cognitive Processor XR contributes:
- XR Triluminos Pro™ – an even wider gamut of accurate colors are used during picture processing
- XR Contrast Booster 5 – see deeper blacks and enhanced contrast
- XR Motion Clarity™ – intelligent motion processing for blur-free viewing
- XR 4K Upscaling – improve the detail in HD content to near 4K resolution
Both the Sony X90J series (in screen sizes ranging from 50-75”) and the X92J (in 100”) include the Cognitive Processor XR.
The Benefits of Full-Array LED TVs
When paired with Full Array LED backlighting, the new processor really packs a punch. By precisely controlling lighting in each area of the screen independently, these new TVs deliver a dynamic image full of real-life depth and detail. We’re definitely impressed with the black levels and brightness on these new models.
In addition to Full-Array LED backlighting, the X90J and X92J LED TVs include these new and/or improved features:
- Google TV™ – stream movies and TV shows from your favorite apps and subscriptions
- HDMI 2.1 – increased frame rate and reduced input lag for next-gen gaming
- Bravia Core™ – exclusive to Sony, subscribe for access to Sony’s vast content library and enjoy picture quality comparable to 4K UHD discs
The Sony X90J 4K Full Array LED TV
Shop New Sony X90J and X92J TVs at Stereo East Home Theater
Stop by our showroom to see the 75” X90J 4K TV on display, and the 100” X92J will be on demo soon, too. And if you’re in the market for OLED TVs as opposed to LED models, Stereo East Home Theater can also help. We recently received Sony’s new A80J OLED series and the A90J Master Series OLED TV, and we’ll discuss those in our next blog.