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The Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. Pure black, lifelike brightness, and billions of accurate colors enhanced by XR OLED Contrast Pro™ and XR Triluminos Pro™.

Sony® BRAVIA XR™ A80L 83” 4K Ultra HD OLED Google TV

Beautiful OLED Picture Powered By Our Most Powerful Processor

Billions of accurate colors and pure OLED black makes everything you watch and play come to life with natural hues and shades, powered by the intelligent Cognitive Processor XR™.

The Screen Is The Speaker For Picture And Sound In Perfect Harmony

Hear true immersive cinematic audio with sound produced from the entire screen delivering an elevated sound stage and clear dialogue.

The Entertainment You Love. With Help From Google

Google TV™ brings your favorite content from across your apps and subscriptions and organizes them just for you.

Or BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Pair with PlayStation®5 for absolute immersion.

Beautifully Designed To Compliment Your Viewing Experience

Focus on the big picture with our minimalist design that fuses screen and bezel into a single slate.

Sony TVs are engineered to deliver stunning design with the environment in mind.

Wonderful Pictures With Bright, Pure Black OLED

See every single detail, even in dazzling light or deep shadow. This OLED TV, powered by Cognitive Processor XR™, maximizes picture quality for incredible realism.

Pure Blacks. Peak Brightness. Remarkable Contrast.

XR OLED Contrast Pro boosts color and contrast in bright areas. With a temperature sensor and high luminance panel, Cognitive Processor XR™ detects screen temperature and precisely controls light.

Extended Color Volume, Now See Every Shade And Hue

Over a billion colors reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide color spectrum delivers natural shades in every detail.

Less Noise. Less Blur. More Clarity In Every Picture.

XR Clear Image reduces noise utilizing zone division and dynamic frame analysis, and minimizes blur.

The screen vibrates, turning every part of it into a speaker for powerful acoustics that move with the picture.

Take entertainment further by pairing your BRAVIA XR™ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.

Bring The Cinematic Experience Home, Enjoy Movies Included With BRAVIA

Explore today's top movies, instantly. With BRAVIA CORE™, you can redeem up to 5 movies and stream for up to 12 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.

With Kids Profile, you call the shots. This special feature helps you guide children to age-appropriate content, in a space that’s all their own. Set kid-friendly filters for apps, movies and shows. Limit how long they can watch and easily set bedtimes.

Jaw-dropping Graphics. Immersive Soundscapes. Game On.

Be right at the heart of the action with BRAVIA XR™. Awe-inspiring scenes, atmospheric sound and exclusive new features bring your go-to games to life like never before.

Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.

Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors.

BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.

One Slate. Super Minimalist. Seriously Immersive.

Our minimalist One Slate design fuses screen and bezel into a single slate. The design minimizes noise and maximizes your viewing experience.

BRAVIA™ combines high picture and sound quality with initiatives that help reduce environmental impact, such as the use of low energy, less non-renewable resources and better transport efficiency.

The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.

Sony® BRAVIA XR™ X90L 55” 4K Ultra HD LED Google TV

The Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. Deep black, high peak brightness, and billions of accurate colors with Full Array LED and XR Triluminos Pro™.

Sony® BRAVIA XR™ X90L 85” 4K Ultra HD LED Google TV

Sony® BRAVIA XR™ X90L 75” 4K Ultra HD LED Google TV

Sony® BRAVIA XR™ X90L 65” 4K Ultra HD LED Google TV

See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™.

Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™.

Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see.

Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Pair with PlayStation®5 for absolute immersion

Crisp And Bright, Enhanced Full Array LED

Lose yourself in pictures full of amazing contrast and real-life depth. A newly designed local dimming structure powered by Cognitive Processor XR™ brings scenes vividly to life.

XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.

Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position.

Control All Your Devices With One Smart Remote

As simple as a single touch. All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look.

Sony® BRAVIA XR™ X90L 98” 4K Ultra HD LED Google TV

Our brightest and widest range of colors and hues, all beautifully displayed on a QD-OLED screen powered by the intelligent Cognitive Processor XR™. Hear true immersive cinematic audio with sound produced from the entire screen delivering an elevated soun

Sony® BRAVIA XR™ A95L 77” 4K QD-OLED Google TV

The Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world.

The QD-OLED screen delivers our widest-ever palette of shades and hues, pure OLED black, and high brightness.

Get access to all your favorite streaming apps in one place with Google TV™, and simply use your voice to search and ask questions with Google Assistant™. Supports Apple Airplay.

Get high-quality 4K UHD movies on us with the BRAVIA CORE™ app.

Game Menu puts all your gaming picture settings and exclusive assist features in one place.

Get the advantage in high-performance gaming with HDMI 2.1 features like 4K/120, VRR, and ALLM.

Take your PlayStation® 5 gaming to the next level with exclusive features that optimize picture quality for gaming and streaming.

Enjoy engaging cinematic content the way the creators intended with support for Dolby Vision®, IMAX® Enhanced, Netflix Adaptive Calibrated Mode, and more.

Use Multi View to split your screen and watch content from two different sources at the same time.

With Acoustic Surface Audio+™ and support for Dolby Atmos®, hear true immersive audio with actuators that vibrate to produce sound from the entire screen perfectly matching the action.

Bring back lost detail, with reduced noise, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling.

See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion.

Multi-position stand with three variations of flexibility – standard low-profile setting for immersive viewing, narrow furniture setting, or raised to accommodate a soundbar.

With the included BRAVIA CAM, Ambient Optimization Pro automatically adjusts the picture and sound according to your room environment, and you can also enjoy video chat on the big screen.

The Eco Dashboard keeps all your energy efficiency settings in one place, making it easier to change them individually or in one go.

Instant Rebate through Feb 9

Instant Rebate through Jan 19

Instant Rebate through Jan 26

Instant Rebate through Feb 2

Our brightest and widest range of colors and hues, all beautifully displayed on a QD-OLED screen powered by the intelligent Cognitive Processor XR™. Hear true immersive cinematic audio with sound produced from the entire screen delivering an elevated sound stage and clear dialogue.

Sony® BRAVIA 3 43” 4K Ultra HD LED Smart TV

Our Smart TV is exceptionally easy to use with a variety of all-in-one smart features for stress-free viewing. With a large screen, detailed pictures full of color and dynamic sound, everything you love feels so much more exciting.

Sony® BRAVIA 3 50” 4K Ultra HD LED Smart TV

Sony® BRAVIA 3 55” 4K Ultra HD LED Smart TV

Sony® BRAVIA 3 65” 4K Ultra HD LED Smart TV

See life’s true colors, vivid and bright. Triluminos Pro™ reproduces over a billion of them with enhanced saturation and hue for natural shades.

Beautifully Clear Pictures, Whatever You're Watching

Watch old favorites in close to 4K quality. Our 4K X-Reality™ PRO analyzes, cleans and refines images using our unique 4K database so you can indulge in stunning pictures from virtually any content.

Enhanced clearness and smoothness when watching fast-moving action. Motionflow XR increases the number of images seen every second for smoother motion while controlling LED backlighting and reducing image blur for clearer pictures.

Whether day or night, you’ll always get the best possible picture. A light sensor optimizes brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones.

Hear everything with complete clarity. Our innovative X-Balanced Speaker™ brings distortion-free acoustics and powerful bass so you’ll miss nothing of your entertainment.

Uniquely Shaped For Clearer Sound And Deeper Bass

Clarity is crucial. Unlike conventional TV speakers where sound waves can become blurred, our X-Balanced Speaker™ with its uniquely-shaped diaphragm reduces distortion for improved sound resolution.

Sound from above, the sides, everywhere. Hear sound moving overhead across the screen with more depth and clarity. Dolby Atmos® draws you in deeper for truly atmospheric entertainment.

Everything You Stream. All On One Screen.

Bring The Cinematic Experience Home, Enjoy Movies Included With BRAVIA™

Instantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 5 movies plus enjoy up to 12 months access to a curated selection of up to 100 movies, updated regularly.

With kids profiles, kids get their very own Google TV experience — a space that’s just for them, with their own apps and entertainment. Kids can pick from a selection of playful avatars and themes, and parents can restrict what streaming services are shown, limit watching time, and set a bedtime.

Just Use Your Voice To Control Your TV With Help From Google Assistant

Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google” to get started.

Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.

Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.

Ask Siri To Control Your TV With Just Your Voice

Easily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.

Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA Cam™.

Controls everything. Our compact Eco Remote uses approximately 79.7% recycled plastic. Yet it's easy to clean with a flush surface and polyurethane coating, and controls your connected devices.

Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.

Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5® initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors.

BRAVIA automatically switches into Game Mode with PS5® to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

Stream PlayStation® Games To Your BRAVIA

Control your PlayStation® remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5® or PS4™ console from another room or location like a friend's house.

This is how your game world should be. Incredibly vibrant colors, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.

Your eyes are focused on the picture, not what’s around it. We’ve designed this TV with a Flush Surface that makes the bezel almost invisible.

Form and function, beautifully combined. Our unique Flush Surface design gives the TV a clean, contemporary look. This is beauty that doesn’t get in the way of your viewing.

Complements your space beautifully. This sleek and seamless stand is designed to perfectly match the TV and harmonize with your room and decor.

Great pictures and sound should never compromise the environment. We work tirelessly to help reduce our impact on the planet.

Sony® BRAVIA 3 75” 4K Ultra HD LED Smart TV

Sony® BRAVIA 3 85” 4K Ultra HD LED Smart TV

Sony® BRAVIA 7 55” 4K Ultra HD Mini LED QLED Smart TV

Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver authentic contrast and our brightest ever 4K TV. Access billions of accurate real-world colors with QLED technology and XR Triluminos Pro™.

Sony® BRAVIA 7 65” 4K Ultra HD Mini LED QLED Smart TV

Sony® BRAVIA 7 75” 4K Ultra HD Mini LED QLED Smart TV

Sony® BRAVIA 7 85” 4K Ultra HD Mini LED QLED Smart TV

Extreme Brightness, Extraordinarily Beautiful Colors

Brings out the depth and detail in every scene. With extreme brightness and astonishing contrast, our TV delivers truly exhilarating pictures that are sure to entertain and delight all.

Experience a new era in contrast. With a unique local dimming algorithm, XR Backlight Master Drive precisely controls thousands of Mini LEDs for truly authentic contrast.

See the world’s colors with all the vibrance of real life. Our XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.

Powered for precision. Our XR Processor™ features a scene recognition system that detects and analyzes data with flawless accuracy, then optimizes the picture for ultimate realism.

Crystal Clear Pictures. Refined And Real.

Rediscover detail. XR Clear Image uses a custom database to intelligently convert your favorites to near 4K. Noise is minimized by XR Clear Image through zone division and dynamic frame analysis.

Even Fast-Moving Action Stays Clear And Blur-free

Forget about blur. XR Motion Clarity™ analyzes movement across several frames and precisely synchronizes the backlight with on-screen motion so you see clear, bright images, however fast the action.

Edge-Of-Your-Seat Sound, Cinematic And Dramatic

Sit back and enjoy expansive cinema-like sound. With two powerful side-mounted speakers reproducing clear sound from the screen, your family and friends will feel like they’re at the cinema.

Theater-Like Sound, Perfectly Matching Pictures

Hear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio™, what you see and what you hear are perfectly matched.

No more muffled voices. Our new Voice Zoom 3™ recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theater products too.

Intelligent Processing Upscales Ordinary Stereo Sound To Extraordinary 3D Surround.

Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What's more, Dolby Atmos® and DTS:X® support provides unforgettable spatial sound.

Fill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theater brings the emotion and excitement of a movie theater home, an unmatched audio-visual experience.

All-Round Cinematic, Go Beyond Conventional Virtual Surround Sound

Paired with a compatible Sony soundbar, our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theater entertainment at home.

Sound is adjusted as one integrated speaker system. Acoustic Center Sync enables our home theater equipment to use BRAVIA as a center speaker so that sound comes from the screen rather than just the soundbar.

Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.

Control BRAVIA and BRAVIA Theater from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.

Tailor your Dolby Atmos® and DTS:X® experience by combining our wearable speaker or BRAVIA Theater U with BRAVIA for spatial surround. Works with some Sony Headphones too.

Our TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.

Everything in harmony. Our new TV designs grace your living space with shapes, materials, colors and surface treatments that blend beautifully with interior décor, walls and home theater products.

One Slate. Sophisticated From Everywhere.

Totally unified. Our One Slate concept fuses screen and bezel into a single slate, minimizing distractions and maximizing your experience.

Vibration Finish. Harmonizes With Your Home.

Designed with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theater.

Perfectly Integrates TV And Soundbar, Almost No Stand Visible

Cleverly concealed. Our Underlay Stand is a thin, flat steel plate. Stack a Sony soundbar on top and it virtually disappears.

Absolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.

Watch Netflix In Studio Quality, Automatically Optimized

See Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.

Sony And Prime Video Bring Studio Pictures Home

See movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.

Experience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX® Enhanced, DTS:X®, Dolby Vision® and Dolby Atmos® for an unbelievably atmospheric and immersive viewing experience.

Just Use Your Voice To Control Your Tv With Help From Google Assistant

Finding your way around just got easier. We’ve redesigned our user interface for smoother operation so you can effortlessly check inputs and view settings.

Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room

Wherever you are, everything’s perfect. Detecting your position, BRAVIA Cam™ adjusts brightness, sound balance and volume so your experience is optimized to where you’re sitting.

Saves energy. With BRAVIA Cam™, Auto Power Saving Mode optimizes your power consumption by darkening the screen automatically when you are not in front of the TV.

Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.

As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.

One swipe protects your privacy. Simply use the switch on top of BRAVIA Cam™ to close the camera cover. Attaching and detaching BRAVIA Cam™ is so easy.

Eco Remote. Easy To Find, Clean And Use Anytime.

Controls everything. Our compact Eco Remote uses approximately 79.9% recycled plastic. Yet it's easy to clean with a flush surface and polyurethane coating, and controls your connected devices.

With 4K/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.

Sony® BRAVIA 8 55” 4K Ultra HD OLED Smart TV

The pinnacle of precision. Our OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colors.

Sony® BRAVIA 9 85” 4K Ultra HD Mini LED QLED Smart TV

Step into a new realm of realism. Unlike other TVs, our expanded color volume keeps images vivid and saturated even at high luminance levels, so you see pictures just as the creators intended.

Sony® BRAVIA 9 65” 4K Ultra HD Mini LED QLED Smart TV

Sony® BRAVIA 9 75” 4K Ultra HD Mini LED QLED Smart TV

Sony® BRAVIA 8 65” 4K Ultra HD OLED Smart TV

As Bright As Nature, Dazzling And Vibrant Worlds

Imagine a brilliantly sunlit, snow-covered mountain landscape. With higher luminance than ever, this supremely bright TV can faithfully reproduce natural scenes in absolute detail, even in the brightest daylight.

Even Fast-Moving Action Stays Smooth, Bright And Clear

Beautiful Colors. Any Angle. Any Environment.

Everywhere is the best seat. With X-Anti Reflection™, pictures are clearer with less reflection and glare. X-Wide Angle™ keeps pictures looking as beautiful from the sides as they do from the center.

Our Most Cinematic Sound. World’s First TV With Beam Tweeter.

Immerse yourself in expansive cinema-like sound. With the world’s first upward-facing Beam Tweeter in a TV and two frame tweeters, you’ll hear sound from the screen, just like you do at the cinema.

Theater-Like Surround, Pictures And Sound In Harmony

Feel like you’re in the cinema. Acoustic Multi-Audio+™ with the Beam Tweeter at the top and Frame Tweeter at the sides delivers cinematic surround sound. Every sound comes from exactly the right place.

Unprecedented Overhead Surround Sound With Beam Tweeter

Sound without boundaries. Our Beam Tweeter projects sound upwards, reflecting it off the ceiling so aerial effects truly appear to come from overhead. Also, our Frame Tweeter vibrates the frame, projecting immersive sound forwards.

Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch sound. What’s more, Dolby Atmos® and the DTS:X® support provides unforgettable spatial sound.

Totally unified. Our One Slate concept fuses screen and bezel into a single slate, minimizing distractions and maximizing your experience. The steel stand bends inwards for a beautiful look from every angle.

Cleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theater on top of the stand and it virtually disappears.

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